How CMCO Grew Their Omnichannel Sales Using a Centralized CPQ solution
Columbus McKinnon (CMCO), a global leader in intelligent motion solutions, launched a customized CPQ solution in 2016 called Compass.
Since then, CMCO has continued to optimize and expand their solution, including embedding Compass inside their CPQ portal allowing users to add non-configurable parts to their cart, including spare parts, or already configured components.
Previously using phone orders from paper catalogues, today Compass generates 4,000 quotes per month from CMCO’s distributors alone. In addition to expanding the reach of Compass, users of the solution can now configure products, see pending orders, track existing orders, file a claim, and more, all within the Compass tool.
Another major achievement of Compass is the convergence across brands and geographies. This means that users can now access the same content and features regardless of their location or the brand of products they are interested in. This has made it easier for CMCO to provide a consistent customer experience across its global operations.
Join John Vander Linden, Director of Digital Customer Experience at Columbus McKinnon, on September 5th at 10:00 a.m. EST / 4:00 p.m. CEST,
as he discusses the business benefits CMCO has achieved, and lessons learned along the way, as well as a live demonstration of the portal using typical use cases.
